The deal officially kicks off on 4 July and will mark the start of Catcha Digital - a new company which will leverage the online sales and content development rights for Catcha's market consisting 20 magazines and Microsoft's online properties including MSN news and information portal.
"By combining the resou
He adds that Microsoft believes we this will spur continued growth in the online advertising industry as more people were making choices thanks to information from the internet.
Patrick Grove, group CEO of Catcha, said the partnership positions Catcha Digital to benefit from the rapid movement of advertising budgets to online media.
"As online spending grows, users and clients want engaging, exclusive local content. Catcha's portfolio of 20 magazines offers the perfect content platform from which Catcha Digital can develop online media content. Combining this resou
Microsoft Internet claims their properties are popular in
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